Former President Donald Trump's team has turned his indictment mugshot into a unique piece of Christmas merchandise.
Trump, who faces charges for allegedly trying to overturn the 2020 election results in Georgia, has launched a new line of Christmas wrapping paper featuring his mugshot on his campaign's merchandise website.
The wrapping paper is not the first instance of the mugshot's use for fundraising purposes. Earlier this year, the Trump campaign reportedly sold $9.4 million worth of merchandise featuring the mugshot image within a week in August.
The new merchandise line includes two types of wrapping paper. One features the infamous mugshot, available for $35, while the other showcases Trump donning a Christmas hat alongside his campaign slogan, "Make America Great Again."
In addition to being sold separately, the mugshot wrapping paper is also being offered as a gift to those who donate $47 to Trump's campaign. This strategy seems to serve a dual purpose – to raise funds for Trump's 2024 presidential bid and to keep his supporters engaged.
Trump's use of his mugshot on campaign merchandise is a clear signal of his intent to utilize every aspect of his persona and experience to his advantage in the upcoming elections.
Trump's intention to run for president again in 2024 is no secret. He is widely expected to be the Republican nominee. The use of such unconventional campaign merchandise indicates that the Trump campaign continues to adopt non-traditional tactics to engage with voters.
Recent polls suggest this approach might be working. Trump currently leads Biden with 47% support compared to Biden's 43% ahead of the 2024 presidential race, indicating a potential resurgence in his popularity.
The continued use of the mugshot-themed merchandise seems to indicate that Trump's team believes it resonates with his base of supporters.
Looking back at the timeline of events, Trump's indictment and the subsequent mugshot photo taken earlier in 2022 have played a significant role in his campaign strategy.
From selling over $9.4 million in mugshot-themed merchandise in August to now unveiling the Christmas wrapping paper, Trump's campaign has deftly capitalized on every opportunity.
Given the current polling data, it's clear that Trump's unorthodox approach is finding traction among his supporters. It remains to be seen how this strategy will play out as the 2024 presidential race intensifies.
The Trump campaign's decision to use the former President's mugshot as a feature on Christmas wrapping paper is unique. While some may see it as a controversial move, it's undeniably a testament to Trump's ability to leverage every aspect of his public image for his political ambitions.