A 23-year-old social media influencer's final moments were captured on camera during what seemed to be a routine livestream at her beauty salon in Jalisco, Mexico.
According to Breitbart, Valeria Márquez was fatally shot on Tuesday by an unidentified man who entered her establishment, Blossom The Beauty Lounge, under the pretense of delivering an expensive gift.
The incident unfolded in the Zapopan suburb of Guadalajara, where Márquez was conducting a livestream session for her followers. Minutes before the shooting, she expressed concerns about a suspicious delivery call, discussing her apprehensions with another person in the salon regarding the mysterious gift bearer who insisted on her presence.
In the moments leading up to the shooting, Márquez was seen holding a pink stuffed animal while greeting someone off-camera. The conversation took a deadly turn when the man asked to confirm her identity before allegedly opening fire, with the horrific scene captured live on camera.
The footage ended abruptly when someone in the salon stopped the recording. Prior to the attack, Márquez had voiced her suspicions about the delivery, particularly noting the insistence that she be physically present and the courier's concealed identity.
The Jalisco state prosecutor's office responded to the scene and confirmed Márquez's death. They are currently investigating the case as a femicide, which refers to the killing of women and girls based on their gender.
The tragic incident has highlighted the persistent issue of gender-based violence in Mexico. The United Nations reports that ten women or girls are murdered daily by partners or family members in the country.
This latest attack has particularly resonated with residents of Jalisco and Zapopan, drawing attention to the normalization of violence in the region. The incident has sparked renewed discussions about the safety of social media personalities and women in general.
Local authorities have yet to identify or apprehend the suspect. The investigation continues as law enforcement works to determine the motive behind the attack.
Márquez had built a significant following on various social media platforms, particularly TikTok, where she regularly shared content from her beauty salon. Following the incident, her TikTok account was removed from the platform.
The livestreamed murder has sent shockwaves through both the local community and social media circles. The incident has raised questions about the vulnerability of social media influencers and the risks they face in their public-facing roles.
Valeria Márquez, a rising TikTok star and beauty salon owner, was murdered in Jalisco, Mexico, during a livestream session at her establishment, Blossom The Beauty Lounge. The 23-year-old influencer was killed by an unidentified assailant who gained entry to her salon by posing as a delivery person with an expensive gift.
The case is being investigated as a femicide by the Jalisco state prosecutor's office, adding to the alarming statistics of gender-based violence in Mexico. As authorities continue their search for the suspect, the incident has sparked renewed concerns about the safety of social media personalities and the broader issue of violence against women in the region.
