The Duchess of Sussex's latest product launch under her lifestyle brand As Ever faces scrutiny over promotional material errors.
According to Daily Mail, fans spotted a spelling mistake in the Instagram handle provided in Meghan's newsletter announcing the release of her factory-made raspberry jam and other products.
The error appeared in the link to the brand's Instagram account, which was written as "@aseveroffical" instead of "@aseverofficial." While the incorrect spelling still directed users to the proper page, the oversight drew criticism from followers who noted the irony given previous claims about Meghan's attention to detail.
Meghan, 43, announced that her As Ever products will be available this week, introducing items meant to "mimic the magic of Montecito" for customers to recreate at home. The collection includes raspberry jam, lemon ginger tea blend, and crepe mix inspired by her student travels through France.
The duchess emphasized the meaningful packaging of her products, particularly the raspberry jam. She encouraged customers to repurpose the jars as keepsake containers for love notes or as decorative vases.
In her newsletter, Meghan shared personal connections to the products, explaining how the tea blend reflects her home routine using fresh lemons from her garden, while the crepe mix aims to capture memories of her backpacking experiences.
The As Ever brand underwent a recent name change from American Riviera Orchard due to trademark issues. The rebranding process faced additional challenges when Instagram handles like @asever and @asevermeghan were claimed by others.
The company's marketing approach emphasizes personal touches and lifestyle enhancement. Meghan's newsletter detailed how each product connects to her experiences and daily routines.
In the promotional material, Meghan shared this message with her subscribers:
I always knew that I wanted to turn these ideas into something real, and to make beautiful items that spark connection and celebrate quiet, meaningful moments. Maybe mimic the magic of Montecito in a way you can recreate at home.
The raspberry jam, produced in a factory setting, comes in elaborate white packaging that has sparked mixed reactions. Some customers expressed environmental concerns about the extensive packaging, while others questioned the presentation style for a jam product.
Initial production footage shared on social media showed workers in protective gear handling raspberries and operating machinery. The process revealed the industrial nature of the operation despite marketing emphasis on artisanal qualities.
The brand also highlighted various ways to repurpose the product containers, suggesting their use as bud vases or desk organizers after the contents are consumed.
Meghan Markle's As Ever brand launch represents her latest venture into the lifestyle market, featuring factory-produced raspberry jam, tea blends, and other California-inspired products. Despite the promotional material error in Instagram handle spelling, the brand maintains its focus on creating meaningful home experiences through carefully packaged products and personal storytelling. The collection will be available to the public this week, marking what Meghan describes as a "pivotal moment" in her business journey.
