Jeff Ulbrich's son apologizes for NFL draft prank on Shedeur Sanders

 April 27, 2025 
Category: 

A recent prank during the NFL draft has led to public apologies from both the perpetrator and his father's team.

Jax Ulbrich, the son of Atlanta Falcons defensive coordinator Jeff Ulbrich, admitted to making a prank call to NFL draft prospect Shedeur Sanders right before his actual selection, Daily Mail reported.

Unintended Consequences of a Draft Day Joke

Shedeur Sanders, who teams had anticipated as an early pick, ultimately joined the Cleveland Browns as a fifth-round selection. A prank call led to developments in which Sanders received a false notification of being drafted by another team during a live event, only to be let down.

Shedeur Sanders's draft process briefly overshadowed when a caller pretending to be Saints' GM Mickey Loomis congratulated Sanders on being selected soon by the New Orleans Saints.

Jeff Ulbrich, Jax’s father, reportedly remained unaware of his son's actions during the prank, and officials confirmed that the Falcons would not discipline him as a consequence of the event.

Personal and Professional Apologies Issued

The Atlanta Falcons were quick to distance themselves from the incident, stating that such behavior does not reflect their professional ethos. They issued an apology to Sanders and his family and assured ongoing cooperation with the NFL in their inquiry.

Jax Ulbrich expressed remorse over his actions, stating, "On Friday night I made a tremendous mistake. Shedeur, what I did was completely inexcusable, embarrassing, and shameful. I'm so sorry I took away from your moment, it was selfish and childish. I could never imagine getting ready to celebrate one of the greatest moments of your life and I made a terrible mistake and messed with that moment. I hope you can find it in your heart to forgive me."

The impersonation during the prank included false reassurances from the prankster telling Sanders, "You're going to have to wait a bit longer, man. Sorry about that!" causing confusion and disappointment during what should have been a celebratory moment.

Response from Beyond the NFL

Former President Donald Trump commented on the incident, highlighting Shedeur’s potential by referencing his father Deion Sanders's success both as a player and a coach. Trump emphasized the excellent genes of Sanders, hoping for his immediate recruitment for his talent.

Others in the draft also faced similar misfortunes, as the incident with Sanders did not stand alone. Prospects like Tyler Warren, Kyle McCord, and Chase Lundt reported receiving prank calls, suggesting a broader issue during this year's drafting process.

In response to this incident, the Falcons have reviewed their protocols to prevent such occurrences in the future, emphasizing security and privacy during sensitive periods such as drafts.

Concluding Reflections on Draft Etiquette

The incident certainly puts a spotlight on the need for tighter security measures around sensitive information during major sporting events. It also serves as a harsh reminder of the emotional impact that such pranks can have on young athletes awaiting one of the most pivotal moments of their careers.

Jax Ulbrich’s misguided attempt at humor not only embarrassed him personally but also triggered a review of how officials handle critical information during high-stakes events like the NFL Draft.

The Falcons' response, aimed at both redemption and prevention, underscores the serious implications of lapses in judgment and protocol.

About Victor Winston

Victor is a conservative writer covering American politics and the national news cycle. His work spans elections, governance, culture, media behavior, and foreign affairs. The emphasis is on outcomes, power, and consequences.
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