Donald Trump Launches New Fragrance Line Using Jill Biden's Viral Photo

 December 9, 2024

A chance encounter between First Lady Jill Biden and President-elect Donald Trump at Notre Dame Cathedral's reopening ceremony takes an unexpected turn into marketing strategy.

According to Breitbart News, Trump has leveraged a viral photograph showing Jill Biden's apparent admiring glance in his direction to promote his new line of fragrances, marketing them as scents that "enemies can't resist."

The weekend meeting in Paris captured media attention when photographers caught the First Lady appearing to look at Trump with what social media users described as delight. The image quickly became a sensation online, with users creating memes and sharing jokes about the apparent expression on Biden's face.

Social Media Marketing Strategy

Trump wasted no time capitalizing on the viral moment, launching a promotional campaign for his new fragrance line on X. The fragrances, priced at $199 each, carry the name "Fight, Fight, Fight," a reference to Trump's declaration following a recent incident in Butler, Pennsylvania.

Trump shared the promotion on his social media platform, accompanied by the viral photo. His post on X announced:

Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING. Great Christmas gifts for the family. Go to gettrumpfragrances.com/. Merry Christmas, and Happy New Year!

The marketing campaign has generated significant buzz, with the combination of the viral photo and Trump's entrepreneurial instincts creating substantial online engagement.

Notre Dame Diplomatic Exchange

The encounter occurred during the historic reopening of Notre Dame Cathedral, where Trump engaged with various foreign leaders in his capacity as president-elect. The event marked a significant moment in French cultural heritage and provided an unexpected platform for this viral marketing opportunity.

Speaking to the New York Post about the interaction with Jill Biden, Trump maintained a diplomatic tone. He acknowledged the realities of political life while expressing appreciation for the First Lady's cordial behavior during their encounter.

Trump's presence at the cathedral reopening demonstrated his increasing involvement in international affairs, even before officially assuming office. The event showcased his ability to navigate diplomatic situations while simultaneously pursuing business opportunities.

Strategic Business Development

The fragrance launch represents Trump's latest venture into luxury consumer products. Each bottle retails for $199, positioning the line in the premium fragrance market segment. The marketing strategy combines political imagery with commercial appeal, a characteristic approach in Trump's business portfolio.

The timing of the launch, coinciding with the holiday shopping season, appears strategically planned. The viral photo's incorporation into the marketing campaign demonstrates Trump's knack for turning unexpected moments into business opportunities.

The campaign's success builds on Trump's history of branded products, adding to his portfolio of consumer goods and luxury items. The fragrances join his existing collection of branded merchandise and retail products.

Marketing Meets Politics

President-elect Donald Trump's transformation of a chance diplomatic encounter into a marketing campaign exemplifies his unique approach to combining politics and business. The viral photo of First Lady Jill Biden at Notre Dame Cathedral's reopening ceremony became the centerpiece of his fragrance line promotion. The marketing strategy capitalizes on the social media buzz generated by the photo, with Trump launching his "Fight, Fight, Fight" fragrances priced at $199 each.

About Victor Winston

Victor is a freelance writer and researcher who focuses on national politics, geopolitics, and economics.
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