CNN Plans Major Layoffs Amid Declining Ratings And Strategy Shift

 November 13, 2024

A major shakeup looms at CNN as network executives prepare for extensive staff reductions amid declining viewership and post-election struggles.

According to the Daily Mail, the cable news network is planning widespread layoffs that will affect hundreds of employees, including potentially some of its highest-paid on-air talent, as part of a dramatic restructuring effort under new CEO Mark Thompson.

The network's ratings have plummeted significantly since 2016, when it dominated election night coverage with 13.3 million viewers. Recent Nielsen statistics show CNN now averaging only around 800,000 viewers in primetime, falling behind both Fox News and MSNBC.

Network Leadership Charts New Digital Direction

Mark Thompson, who previously led The New York Times and took over as CNN CEO in August following Chris Licht's departure, is spearheading the transformation with a focus on digital platforms.

The restructuring plan will likely eliminate redundant positions and entire divisions while requiring remaining on-air talent to take on additional production responsibilities.

The network's top earners could be significantly impacted by the changes. Anderson Cooper currently commands $20 million annually, while Erin Burnett and Kaitlan Collins earn $6 million and $3 million respectively. Veteran anchors Jake Tapper and Wolf Blitzer were recently denied raises, maintaining their existing salaries of $7 million and $3 million.

Chris Wallace, who earned $8.5 million annually, has already announced his departure from the network. According to Dylan Byers of Puck News:

In the next few months, I'm told, CNN will implement another round of layoffs that will impact hundreds of employees across the organization.

Election Coverage Reflects Shifting Media Landscape

CNN's recent election night performance highlighted its declining influence in cable news. The network drew only 5.1 million viewers, marking its first-ever loss to MSNBC, which attracted 6 million viewers. Fox News dominated the evening with 10.3 million viewers.

These numbers represent a dramatic reversal from CNN's position in 2016, when it led all networks in election coverage. The shift reflects broader changes in media consumption patterns and increasing competition from streaming platforms.

Sources familiar with the situation describe a tense atmosphere at CNN's Manhattan headquarters, with employees experiencing significant stress and anxiety about their futures. While some new positions may be created to support Thompson's digital initiatives, the net effect is expected to be a substantial reduction in the workforce.

Strategic Transformation Takes Shape

The impending changes follow a previous round of layoffs that affected 100 employees over the summer. The new restructuring is expected to be more extensive and focused on streamlining production processes.

Industry observers note that CNN's challenges reflect broader trends in cable news as traditional viewership declines and audiences increasingly migrate to digital platforms. Thompson's strategy appears aimed at positioning CNN for this evolving media landscape.

The transformation is expected to unfold over the next few months, with details about specific affected positions and departments still to be determined. While the exact timeline remains unclear, sources indicate the changes will be implemented gradually rather than through a single mass reduction.

About Victor Winston

Victor is a freelance writer and researcher who focuses on national politics, geopolitics, and economics.

Top Articles

The

Newsletter

Receive information on new articles posted, important topics and tips.
Join Now
We won't send you spam. 
Unsubscribe at any time.

Recent Articles

Recent Analysis

Copyright © 2024 - CapitalismInstitute.org
A Project of Connell Media.
magnifier