Bob’s Red Mill Founder Dead At 94

 February 11, 2024

Bob Moore, the visionary behind Bob's Red Mill, has died at 94, leaving behind a legacy of innovation in whole grain foods.

The news of his passing was shared by the company he founded, marking the end of an era of wholesome eating.

Bob Moore's journey into the health food industry began with an ambitious move in 1974, opening Moore's Flour Mill in Redding, California. With his wife Charlee by his side, Moore embarked on a mission fueled by a personal desire for healthier living. This initial venture laid the groundwork for what would become Bob's Red Mill in Milwaukie, Oregon, just four years later.

Moore's philosophy was simple yet profound. He believed in the power of whole grains and natural foods to promote health and well-being. His dedication to this cause and his larger-than-life personality have left an indelible mark on the food industry and the hearts of those who knew him.

A Man of Passion and Ingenuity

Bob and Charlee Moore's partnership was not just marital but a shared commitment to changing diets for the better. Their pursuit of wholesome, natural foods was more than a business; it was a calling. This shared passion was the bedrock of Bob's Red Mill and remains a testament to their joint effort to make the world a healthier place, People reported.

The company's announcement of Moore's passing reflected on his remarkable life, noting his ingenuity and respect for others. "Bob’s passion, ingenuity, and respect for others will forever inspire the employee-owners of Bob’s Red Mill. And we will carry on his legacy by bringing wholesome foods to people around the world.”

Bob Moore's approach to business was unconventional and heartfelt. In a significant move in 2010, he gifted the company to his employees, an action that underscored his belief in fairness and shared success. This decision was born out of a philosophy that treated the company not just as a business but as a community, a shared endeavor that deserved shared rewards.

Leaving a Lasting Impact

Moore's legacy is not just in the products his company produced but in the lives he touched and the industry standards he elevated.

His deep-seated belief in doing unto others as you would have them do unto you guided his interactions and business decisions, setting a model for ethical business practices that extend beyond mere profit.

Reflecting on his life's work, Moore expressed no regrets, only the wish that he had embarked on this journey sooner. His actions, from founding Bob's Red Mill to eventually passing it on to his employees, were rooted in a desire to make a positive impact on the world.


Bob Moore is survived by a loving family, including his three sons, Ken, Bob Jr., and David, alongside nine grandchildren and six great-grandchildren. His legacy, however, extends far beyond his immediate family, touching the lives of those who worked for him, ate his products, and were inspired by his commitment to a healthier, fairer world.

Bob Moore's passing marks the end of an era but also the continuation of a powerful legacy. His vision for Bob's Red Mill and his innovative approach to business have left an indelible mark on the world of natural foods.

As we remember Moore, we also look forward to carrying on his legacy, inspired by his passion, ingenuity, and profound respect for others.

About Victor Winston

Victor is a freelance writer and researcher who focuses on national politics, geopolitics, and economics.

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