Hulk Hogan, the iconic WWE legend, is slamming down a new business deal worth $7 million even as whispers of his declining health swirl. At 71, the wrestling giant is partnering on a multi-floor sports bar in New York City, proving he’s still got the muscle to make bold moves.
According to Daily Mail Online, Hogan is part of a team opening 'Slam,' a venue located at West 31st Street and Eighth Avenue in Manhattan, right by the legendary Madison Square Garden. This spot, steeped in Hogan’s wrestling history, aims to draw fans with its nostalgic vibe.
Rich Rosen, owner of the nearby SCORES Sports Bar, approached Hogan at an autograph signing with the idea for 'Slam.' The deal is strictly a licensing agreement, meaning Hogan won’t own the bar but allows his name and likeness to brand the establishment.
The bar’s design pulls directly from Hogan’s storied career, with memorabilia scattered throughout and screens replaying his greatest ring moments. It even mimics Madison Square Garden’s interior, complete with a jumbotron to amp up the atmosphere.
Hogan’s history with Madison Square Garden runs deep, from his WWE debut there in 1979 to headlining the first WrestleMania in 1985. His latest appearance at the venue was at a political rally last October, showing he’s still a draw outside the ring.
'Slam' isn’t Hogan’s first foray into the bar scene; he already operates Hogan’s Hangout in Florida. Reports suggest he plans to make regular visits to the New York location, keeping his presence felt among fans.
Yet, this business venture comes amid troubling health rumors, with some speculating Hogan was on his deathbed after comments from radio host Bubba the Love Sponge. The host claimed a reliable source suggested Hogan might not pull through his latest health struggles.
Thankfully, those dire predictions seem overblown; Hogan, whose real name is Terry Bollea, is reportedly not at death’s door. He’s been in the hospital addressing chronic issues, not facing an imminent end.
A recent appearance on Fox & Friends only fueled fan concern, as Hogan sported an unusual look with weathered skin and a partially dyed beard. Social media buzzed with worry, some questioning if it was even him on screen.
Hogan’s health challenges are no secret—he’s undergone at least 25 surgeries between 2014 and 2024. Speaking on Logan Paul’s 'Impaulsive' podcast, he detailed a grueling list: 10 back surgeries, replaced knees, hips, shoulders, the works.
Despite these physical setbacks, Hogan was on Fox News promoting his new wrestling league, Real American Freestyle. Though he rambled at times during the interview, his drive to stay relevant in the public eye remains clear.
From a conservative lens, Hogan’s resilience mirrors the kind of grit we admire—pushing forward despite personal battles. Still, one wonders if the progressive push for constant reinvention pressures icons like him to overextend at 71.
While 'Slam' could be a knockout for fans craving a taste of Hogan’s glory days, it’s hard not to question the timing. Should a man with such a laundry list of surgeries be diving into high-profile projects right now?
On the flip side, Hogan’s choice to license his name rather than invest directly shows a savvy restraint, letting others carry the financial risk. It’s a smart play for a cultural figure who’s already taken enough hits, both in and out of the ring.
Ultimately, Hulk Hogan’s latest venture near Madison Square Garden is a testament to his enduring brand, even as health concerns linger. Whether he’s saying prayers or pouring drinks, the Hulkster’s fight to stay in the spotlight isn’t over yet.
