Cher is scheduled to headline the much-anticipated return of the Victoria's Secret Fashion Show.
Amid a transformation emphasizing inclusivity and modern glamour, the Victoria's Secret Fashion Show is making its return on October 15, featuring iconic figures like Cher and Tyra Banks, Fox News reported.
With a focus on redefining expectations, Victoria's Secret aims to recapture audiences by highlighting women's achievements and inclusivity in its upcoming fashion spectacle. Tyra Banks, a former supermodel and a staple in the fashion world, with her reappearance, shares the spotlight with the lauded singer Cher, who will lead the event's musical performances.
The newly branded show marks a significant divergence from past iterations by featuring an all-women lineup. Furthermore, this move is part of a broader reform strategy initiated after the brand faced backlash for not being inclusive, particularly towards transgender models.
In addition, the criticism peaked following a statement by former chief marketing officer Ed Razek, who expressed regret over his prior comments about the inclusivity of transgender models. “My remark regarding the inclusion of transgender models in the Victoria's Secret Fashion Show came across as insensitive. I apologize. To be clear, we absolutely would cast a transgender model for the show,” Razek stated, realigning the brand's public stance.
Chief Design and Creative Officer Janie Schaffer has been instrumental in steering the company's new direction, declaring significant transformations to align with modern consumer preferences. Moreover, the team designed the upcoming fashion show as a testament to these changes, following extensive customer feedback and a complete overhaul in leadership.
In relation, Victoria's Secret began its journey towards redemption after its last show in 2018, which suffered from declining ratings and controversial statements. A series of changes ensued, including the 2021 split from L Brands and a filmed fashion show released on Prime Video in 2023, setting the stage for this year's physical return.
Janie Schaffer remarked on the rejuvenation of the brand’s image, indicating a blend of nostalgia and new directions. "This is a celebration of everything we’ve been doing. Believe me, we have got such super fans out there that there is an element where people are saying, ‘You bring it back exactly as it was before. Bring back the same models, and don’t change anything.'
Tyra Banks and high-profile model Gigi Hadid set to walk the runway, blending Victoria's Secret's iconic past with its forward-looking ethos. The inclusion of Cher, a symbol of enduring feminine power in the entertainment industry, underscores the show's thematic shift towards empowerment and celebration of diversity.
Meanwhile, the decisions encapsulating the Victoria’s Secret Fashion Show’s comeback illustrate a dynamic shift towards inclusivity and entertainment, promising a blend of familiar glamour with progressive values.
The fashion world marks October 15 as the new chapter for Victoria's Secret, anticipating a full reveal of how the brand has transformed while listening to its audience. The spotlight on October 15 will not just shine on the lingerie and wings but will highlight an evolved brand philosophy aimed at setting new benchmarks for inclusivity in fashion showcases.
With Cher headlining the show and legacy models like Tyra Banks returning alongside innovative changes, the show set to make a profound impact by showcasing the balance between brand tradition and the demands of a modern, inclusive audience.
In Conclusion, Victoria's Secret is stepping into a new era focused on women, by women, displaying an enriched spectrum of beauty and strength. The brand is poised for an iconic comeback, demonstrating its commitment to evolving with consumers' expectations and setting a precedent in the fashion industry.
